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Pen Underwriting appoints Jamie Lawson Head of Digital E-Trade

Published On : 18 Jun 2025

Pen Underwriting today announces that Jamie Lawson has been appointed to the newly created role of Head of Digital E-Trade, to manage and co-ordinate digital growth initiatives right across the multi-class, multi-territory underwriting and distribution business.

Having previously led on e-trade and distribution as E-Trading & Schemes Director within Pen’s SME & Personal Lines division, Jamie’s promotion – effective 1 July – will see him and his team apply their learnings, expertise and best practice across all four of Pen’s trading divisions. Together they will drive and accelerate digital trading in the areas that will bring benefits to broker partners and clients alike.

Jamie has been with Pen since its beginning in 2015 and has spent the past decade expanding and enhancing e-trading capabilities within the SME & PL division, which has been at the forefront of Pen’s digital growth initiatives. In his new role, Jamie will report into Hannah Fry, Chief Operating Officer at Pen Underwriting, with his team moving into the central COO division.

Hannah said: “Having recently set out a bold new growth ambition of becoming a £1.75 billion GWP underwriting and distribution business by 2030, the way in which Pen transacts with broking partners is more crucial than ever. With a new Pen-wide remit, Jamie and his team will collaborate closely with each of our trading divisions, provide full operational and technical support, and leverage their knowledge, experience and expertise to supercharge our digital platforms and e-trading capabilities.”

Jamie commented: “Maximising the ease, speed and efficiency of our digital trading environment across our increasingly diverse and international product range will ensure brokers continue to win and retain business, while simultaneously supporting our own strategic growth. There are huge benefits to be had from taking a uniform approach to digital e-trade, centralising functions, leveraging technology and developing Pen-wide propositions for the future. But, first and foremost, our focus will be on understanding the nuances of every class and specialism within our portfolio to identify areas where e-trade can and should deliver the maximum return for all parties.”

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