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Pen Underwriting continues investment in Ireland with Wrightway Underwriting rebrand

Published On : 01 Dec 2025

Pen Underwriting, the multi-class multi-territory managing general agent (MGA), has continued its investment in the Irish insurance market with the rebrand of Wrightway Underwriting Limited (Wrightway), after acquiring the business in June 2024.

As of today, Wrightway will be known as Pen Underwriting Ireland.

For over 25 years, the Wexford-based team has been serving the Irish market through its nationwide network of around 200 broker partners and specialises in motor and liability solutions to the transport and haulage sector. It also underwrites light commercial vehicles, plant and machinery, and non-standard household risks.

Following the rebrand, brokers and their clients will continue to be supported by the same team that know and understand their risk management needs, with expertise in delivering niche insurance products. Bringing the business under the Pen Underwriting brand completes Wrightway’s integration into the wider group. Pen has a 500-strong team of insurance professionals operating across the UK and Europe, which together manage circa GBP1bn of gross written premium across more than 25 different areas of product specialism.

Today’s rebrand builds on the news in November that Michael Doyle will be joining Pen as Chief Executive Officer of Pen Underwriting Ireland, subject to regulatory approval, on 1 March 2026. At this juncture, Ireland will become a standalone trading division within Pen Underwriting as investment continues to further expand and scale the Irish business. The primary focus will be expanding the range of risk and insurance solutions available to broker partners and clients right across Ireland to reflect the breadth of specialisms across the wider Pen Underwriting business.

Commenting on the rebrand, David Crean, Managing Director of Pen Underwriting Ireland, said: “Rebranding to Pen Underwriting brings the best of both worlds to our broker partners: trading with the same great people, with a can-do attitude and real expertise, while becoming wholly part of a much bigger business that opens the doors to even more specialist solutions and underwriting expertise.

“These are exciting times for our broker partners, our colleagues and our capacity partners in Ireland as we focus on bringing more of ‘Pen’ to our customers.”
Tom Downey, CEO of Pen Underwriting, added: “This rebrand is an important moment for all of us at Pen. Not only does it mark the culmination of our Wrightway colleagues’ integration into the Pen family, both operationally and culturally, but it also establishes a strong and unified platform for growth.

“We are already benefitting greatly from our Irish colleagues’ deep market knowledge and specialist expertise. Together we are focused on continuing our investment to further expand our Irish operations, scale the business and diversify the suite of specialist insurance products available under the Pen Underwriting name in Ireland, for the benefit of broker partners and customers.”

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